Act as if you win by default. Make other people believe you always win. You don’t have to make it as a matter of perspective. Focus on making real winners feel like losers. Install guilt, remorse, shame and failure on them. Pick anything they have done during competition and make it dirty, obnoxious, repulsive and inexcusable. Very important! Do this kindly, as if you’re doing all you can to help the poor bastard. This is to be done repeatedly, and in no time you will believe to be magnanimous.